KB Home Appoints Amit Desai As Chief Marketing Officer

Indian-American Amit Desai is appointed as chief marketing officer and senior vice president of KB Home. Desai will look after all the marketing functions.

FREMONT, CA: KB Home designates Amit Desai as its chief marketing officer and senior vice president. In this position, Desai will hold overall responsibility for the company’s marketing strategy, as well as overseeing and managing all marketing initiatives to drive awareness and traffic, and strengthen the brand. Desai will look after all marketing functions, including advertising, media, public relations, digital, and promotions.

KB Home’s president, chairman, and chief executive officer, Jeffrey Mezger, says that adding Amit to their executive team is one of the best decisions. He believes Amit’s leadership and expertise are invaluable as the firm continue to pursue their vision to be the most customer-obsessed homebuilder in the world. As a leading-edge marketer, Amit will help the firm to raise the KB Home brand.

Amit Desai pursued B.A. in history and economics from the University of California. He also holds an M.B.A. in marketing from Columbia Business School. Desai brings over 25 years of business and marketing experience to KB Home.

Earlier, he worked as Executive Vice President, Business & Marketing Strategy, Direct to Consumer and Global Franchise Management for DC, a division of Warner Bros. There, he led the strategic planning, management and marketing of DC’s multibillion-dollar super hero brand and franchises globally.

There, he led the strategic designing, management, and promoting of DC’s multibillion-dollar super hero brand and franchises globally.

His accomplishments enclosed increasing the worth of a portfolio of characters, as well as cultural icons Superman, Batman and wonder woman, spearheading DC’s new global brand identity and positioning, and launching the groundbreaking DC Universe digital subscription service. He conjointly led Warner Bros. to become the top studio in family and children's home entertainment content. Previously Desai was handling brand management and marketing synergy for feature films at The Walt Disney Company, as well as being integral to marketing teams at Nestle and American Express.

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